Facebook And Instagram Tighten Ad Algorithm Monitoring

Facebook And Instagram Tighten Ad Algorithm Monitoring - Facebook and Instagram which are under the Meta banner plan to remove ad permissions related to several categories that are considered sensitive.

This content includes race, political affiliation, religion, sexual orientation, and many other categories.

Meta will revoke advertisers' permission to target users with algorithms for those prohibited categories. The company said it was updating its system to limit abused ad targeting.

This feature has been present before, aims to protect users from spam or unwanted messages, which are related to sensitive matters that may be offensive.

Reporting from The New York Times, Meta's vice president of product marketing, Graham Mudd said targeting ads through algorithms has long been a concern of many parties.

"We've heard concerns from experts that targeting options like these could be used in ways that lead to negative experiences for people in underrepresented groups," said Graham Mudd.

Meta profit from ad targeting of US $ 86 billion or IDR 1,226 trillion per year. Facebook and Instagram are said to be convenient places for advertisers to promote targeted products.

However, in fact, until now there are still many sensitive ads that trigger reports from users. Meta (formerly Facebook Inc.) has continued to remove ad targeting categories since 2018.

The increasing number of advertisements on Meta products makes the complaints repeated. Some say it happened because Facebook and other Meta platforms did not want to lose profits.